Marketing News

The Pure Color Envy Matte Lipstick collection

Model Joan Smalls has teamed up with Estée Lauder on a line of lipsticks. The Pure Color Envy Matte Lipstick collection includes 12 matte shades like Neon Azalea (pink), Extrovert (eggplant purple), Shameless Violet, and Commanding, a black cherry that Smalls asked her Instagram followers to help name.

The lipsticks are formulated with “Advanced True Vision Technology,” which combines multifaceted pigments and refined mattifying powders to provide rich saturated color that feels luxuriously comfortable, according to Lauder. The intensely mattified color gives lips a bolder, visibly fuller, defined curvaceous look. 

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